When a player becomes sidetracked by the casino's bright neon lights and the dazzle of the gaming options he may lose some perspective and begin to make unwise gambling decisions. A player may find himself wagering more than his budget allows or gaming too often or for too long. Casinos are aware of this phenomena and are equipped to work with the gamer as he overcomes this lapse in judgment. The marketing staff at both land-based and online casinos notify players of a self-imposed "cooling off" period which gives a player the chance to step back and reassess his gaming habits. A player may request that the casino exclude him from playing for a few days or a few weeks. He can also ask to have his gambling budget limited to a specified amount. The casino is a responsible commercial venue and the casino's public relations is dependent the relationship that it has with its clients who recognize it as a site for fair and safe gaming.